Website content writing services

FAQ

• Four key factors for creating good web content

  Content creation for websites is an art that involves more than just creativity and excellent writing skills. There are additional technical factors that play a big part in the success of web content, including:

  1. Search engine optimisation (SEO)

     The Internet has changed the way we read – and write. For one thing, web content needs to be optimised for search engines in order to achieve high Google rankings. SEO-optimised content allows users to find your website more easily instead of having to search for it. But the best content is designed for both humans and search engines: user-friendly, containing the right keywords, internally linked to the rest of your website, optimised for featured snippets and designed specifically to appeal your target audience.

  2. Well-researched keywords

     Your web content needs to contain the right keywords so that search engines such as Google can categorise and rank them. Keyword research allows you to identify the best keywords before writing the content.

  3. Structured headings

     Headings should be used to give your content structure. They act as signposts that allow users to quickly navigate content and find the information that interests them. The easier it is for users to find their way around your website, the better. Search engines such as Google also use the headings to categorise websites and collect information.

  4. Well-organised content

     Just as there are best practices for layout, there are best practices for web content. In most cases, a meaningful heading is followed by a short introduction with a call to action. This is followed by the main section containing the key information and finally an FAQ section with answers to the most frequently asked questions on the given topic. Users have come to expect this structure, whether they realise it or not, which is why going against it can have a negative impact on user experience.

• What information do you need to write website content?

  Before writing the content, it is essential to have a good understanding of the websites’s objectives and the information that needs to be communicated. The target audience must also be clearly defined so that the content can be designed to address them specifically. The brief should include information such as demographics, interests, and preferences. It is also important to gather any relevant statistics, data or facts, as well as any other supporting material that will help enhance the credibility of the content. Finally, defining the tone of voice and style is essential for creating engaging website content that resonates with the target audience.

• How much does good website content cost?

  It pays to have good web content. This means content that ranks high with both search engines and humans. Once it’s up and running, good content brings sustainable traffic to your website all by itself.

  With kontextor’s website content writing services, you get a cost estimate based on an hourly rate. This includes content creation, review and an agreed number of rounds of revision. We also handle keyword research and the internal linking of your website contentat your request.

  An hourly rate has advantages for both parties: We know how much time we have to deliver the copy, and you have the reassurance that we will not take longer than necessary just to charge more. With decades of copywriting experience, we know how much time to estimate and generally stay within the proposed time frame.

• What is SEO-friendly website content?

  The goal of SEO-friendly website content is to improve a website’s search engine rankings and increase traffic. This is achieved by creating and optimising content in a way that makes it easier for search engines to discover it. It also involves using targeted keywords that are relevant to the topic of the website and integrating them into the content and headings.

  In addition, the use of meta tags, meta descriptions, internal linking, and proper formatting allows search engines to crawl and index the website’s pages more easily.

• What is the best content for a landing page?

  Since the purpose of a landing page is to convert visitors, the content should generally be focused on communicating your unique selling proposition. It should provide a solution to the customer’s pain point and highlight the features of your offer, along with a persuasive headline that clearly describes the benefit of your product or service.

  Overall, the copy should be concise and to the point, in a well-structured format that’s easy to read and understand. Landing page content should also serve to build your credibility and trustworthiness with the target audience through social proof, such as testimonials from other clients and reference projects.

• How long does it take to write website content?

  The more details you provide in your brief, the faster we can deliver your content. A thorough brief reduces the amount of research our copywriters and editors have to do, which means they can start writing sooner. In most cases, our teams can produce website content in less time than it takes for an in-house marketing team to accomplish the task.

• Why should you buy website content from a content agency?

  High-quality content can drastically improve a website’s rankings by making it easy for users to find the information they are looking for, retaining website visitors and converting them, which in turn sends positive user signals to Google.

  But copywriting is a lot of work. It also involves content planning, keyword research and general research, all of which adds up to a workload that can quickly overwhelm an in-house team. Which is why a content agency is the ideal source for website copy.

  kontextor can manage all phases of the content creation process and deliver high-quality content for your website. Just get in touch with us – we’re happy to discuss your project with you.

• What is content creation?

  Content creation is the process of producing and sharing valuable and relevant material in various formats such as text, images, videos or audio. The aim of content creation is to engage with an audience and present them with something they find informative, helpful, and entertaining. It involves researching, planning, writing, editing, and publishing content on various platforms such as social media, blogs or websites. With the rise of digital media, website content has become an essential part of marketing strategies for businesses, with the purpose of attracting and retaining customers.

  Successful content creation involves understanding your audience, being creative, staying up to date with trends and continuously improving your content to meet the needs of your audience.

• How can I find a good website content writer?

  There are three main sources from which you can order web content:

  • Freelance copywriters
  • Copywriting agencies
  • Online freelance marketplaces

  The advantage of working with freelancers is that you can contact them directly and discuss all the details of your project. However, many freelancers are often specialised in specific areas. Copywriting marketplaces offer a wider selection of copywriters and cover a broader range of subjects. But it might not be possible to contact the copywriters directly, which makes briefing and communication more difficult. A good agency offers the best of both worlds: In addition to in-house copywriters, most agencies work with a large network of freelancers. This allows them to implement an agile workflow and deliver content in a wide range of formats while allowing the customer and the copywriter to communicate directly.

  There are three main sources from which you can order web content:

  With our extensive network of professional website writers and editors, kontextor can deliver web content in any language you need, including the major European, Asian and Arabic languages as well as English, of course. We research keywords for Google in each language and adapt the content to regional markets. Let us know what you need – we’ll find the right solution for you.