SEO content written by professional copywriters and editors

FAQ

• What makes good SEO content?

   

  The key to high-quality SEO is in the content itself. Google evaluates user signals and rewards pages that provide answers to queries (search intent). So as always, “content is king”. Keywords matching the search intent, keyword frequency, clear structuring and readability also matter for SEO. SEO content is often structured using headings, including one H1 and several H2s and H3s. This allows Google to get to the topic faster when crawling the website so that the “crawl budget” is more evenly distributed across multiple pages. A logical structure also helps human readers navigate more easily to the topic they’re interested in.

  The relevant terms are placed wherever text appears on the page, including headings, body text, meta titles, meta descriptions and alt tags for images. An analysis of the keyword traffic, i.e. the number of search queries on Google, determines which terms are suitable for a given topic. Common SEO tools also include the best-ranking websites on a particular topic, providing further indications as to which queries should be considered.

• What are the different types of keywords?

   

  When creating SEO content, copywriters use both primary and secondary keywords. The primary keyword should match the user’s search intent exactly, e.g. “SEO content writing services” for a page on which SEO content writing services are offered. It’s placed in the H1, in the body copy and in the title tag and meta description. Secondary keywords are also identified through keyword analysis and strategically placed throughout the rest of the copy and H2 headings. These are sometimes called proof keywords. They are semantically related to the primary keyword, relevant to the topic, and increase the likelihood that your website will appear at the top of the search results.

  Technical aspects aside, we need to keep in mind that the text is ultimately written for human readers with the aim of presenting a compelling offer and information relevant to their search. Again, the most important ranking factor is user satisfaction.

• What are the different types of SEO content?

   

  The goal of SEO content is to lead searchers to your website. Search queries are categorised according to search intent, which can be either informational, transactional or navigational.

  Informational search queries are queries on specific topics, such as a guide to SEO content or a collection of helpful tips. Our copywriters use long-tail keywords for this type of content and design it specifically to attract visitors to your website. This may not necessarily result in a purchase or “conversion” just yet, but still allows you to demonstrate your expertise as a company and position yourself for future queries.

  Transactional searches are made with a specific action in mind. Users are already interested in purchasing an item or a service. Examples of transactional searches are “SEO content writing services” or “purchase SEO content”.

  With navigational search queries, the user has already taken the first step and is explicitly searching for a company or a brand. All you have to do now is direct their search queries to your own website with the right content.

• What can you expect from kontextor’s SEO content writing services?

   

  kontextor is a Berlin-based marketing agency with decades of experience in search engine optimisation (SEO). When creating SEO content, our target is always twofold: We write for potential customers you wish to attract to your business, product or service and for search engines that rank your website. In other words, for both humans and machines. After all, what’s the use of keyword optimisation if it drives users to a website only for them to leave again because the copy they find there is boring and uninspiring?

  Our SEO copywriters produce SEO-optimised content that sparks interest and conveys information while also including strategically placed, highly relevant keywords. We write blog posts, articles, marketing campaigns and any other type of web content you need. The tone of voice, style and approach are up to you – we can be candid or clinical, heartfelt or humorous. On top of that we manage additional SEO factors, such as internal linking, meta titles and meta descriptions, not to mention effective alt texts for the images on your website. Want to know more? Check out our references.

• How much does SEO content cost?

   

  Prices for SEO content are usually calculated per word or per hour. With kontextor, you’ll receive a cost estimate based on an hourly rate. This includes content creation and review (following the two-man-rule) and X rounds of revision. Our teams also handle keyword research and the internal linking of your website content at your request.

  An hourly rate has advantages for both parties: We know how much time we have to deliver the copy, and you have the reassurance that we will not take longer than necessary just to charge more. With many years of experience in writing SEO copy, we know how much time to estimate for our work and stay within the set limits.

  Whichever way you look at it, high-quality SEO content is priceless a ist drives sustainable traffic to your website, which boosts sales and the visibility of your business.

• Why should you use SEO content writing services?

   

  Anyone can write. And no one knows your products and services better than you. These are just some of the excuses used to avoid hiring external copywriters and agencies. But SEO content writing services offer many advantages. By outsourcing your copywriting, you’ll save both time and money. After all, you pay your employees for their time as well, time that would be better spent focusing on their own areas of expertise. Moreover, copywriting services often have several teams to cover SEO, research and quality control, allowing them to work more efficiently.

• What makes good SEO content?

   

  Conventional copy has an introduction, body copy and a conclusion. But when it comes to SEO content, the structure is quite different. Here are the essentials for SEO copywriting and optimisation:

  Snippet optimisation

  One of the most important parts of SEO is snippet optimisation, even though the snippet isn’t even featured on your website (the meta title appears at the top of the browser tab, but who really looks at it?). The snippet consists of the meta title and meta description. When all goes well, it appears on Google whenever search queries match your keywords. To ensure that it contains exactly what you want, the meta title should be no longer than 65 characters (or 569 pixels – but that’s harder to check), while the meta description should be no longer than 160 characters. It should include all the important information about your page as well as the main keyword and, if possible, a call to action (CTA).

  Structured headings – the framework of the website

  Hardly anyone reads a website from top to bottom. Instead, users skim through it and use headings to quickly navigate through the content to find the information that interests them. The easier it is for users to find their way around your website, the better – all the more so because Google also uses the heading structure to categorise websites and collect information. For headings, the HTML tag <h> is used together with a number: <h1>, <h2>, <h3>, etc. A structure that goes up to H3 is usually sufficient. Headings are also a good place for keywords.

  Keyword frequency

  How often keywords should appear in the text depends on the length of the text and how frequently those keywords appear on the websites you’e competing with on Google. In the end, the goal is for your website to make it to the first page of the search engine results page (SERP). The formula for calculating this is WDF*IDF (Within document frequency * Inverse document frequency). All SEO copywriters use common tools to determine the optimal frequency. The advantage of these tools is that they also provide a maximum limit, which you should never exceed. If you do, you risk of being penalised by the search engines. Keyword spamming or other black hat tactics used in the past are not worth the trouble. Deliberately exceeding the keyword limit is not so much the issue here. It’s a much bigger problem when you don’t know the optimal number of keywords and go over the limit without realising it.

• What is the ideal length of SEO content?

   

  SEO copy length depends on the search intent. Content for informational or navigational queries can be more concise and to the point. For extensive topics, plan for at least 1,500 words. Content for transactional queries usually has a competitive context and as a result, it can be a bit longer. Optimal length can be easily determined using SEO tools. Content length depends not only on the content of your own website but also on the length of the pages you want to outrank in the SERP ranking. For more details, you can ask our team.

• Where can I get SEO-optimised content?

   

  There are three main sources from which you can order SEO content:

  • Freelance copywriters
  • Copywriting agencies
  • Online freelance marketplaces

  The advantage of working with freelancers is that you can contact them directly and discuss all the details of your project. However, many freelancers are often specialised in specific areas. Copywriting marketplaces offer a wider selection of writers and cover a broader range of subjects. But it might not be possible to contact the copywriters directly, which makes briefing and communication more difficult. A good agency offers the best of both worlds: In addition to in-house copywriters, most agencies work with a large network of freelancers. This allows them to implement an agile workflow and deliver content in a wide range of formats while allowing the customer and the copywriter to communicate directly.

• In which languages does kontextor provide SEO content writing services?

   

  We work with native-speaking copywriters to produce SEO-optimised content, such as blog posts, web content and articles, in all major languages, including the major European, Asian and Arabic languages. For English SEO copy, we research keywords for the relevant region in Google so that the English content is optimised for either the American, British or Canadian market.