Art has the ability to invoke a wide range of feelings within us. Whether it be in the form of a beautiful landscape painting, a fantastical movie, or a magical sentence in a novel, art …
Writers understand, more than anyone else, the weight of words. Effective text is integral to the success of a product and services, or for powerful marketing. Although the role of the modern copywriter has existed …
I have worked as a copy editor, in various forms, for the last ten years. With my red pen in hand and apostrophes at the ready, I have plodded along the pedant’s path, hitting more …
Long gone are the days when false friends were simply duplicitous peers whose questionable understanding of friendship was detrimental to my long-term mental fitness and well-being. No, it’s much worse than that. As a translator, …
At first, it might seem as if copywriting couldn’t be more different than creative writing. Short stories and novels are full of unlikely situations and human drama, very often with the possibilities of language pushed …
We’ve all seen people glued to their phones. But have you ever seen what they’re looking at? Very often, it’s something with subtitles. Subtitles are a great way to reach a broader audience for movies, …
An article from David – localiser, philosopher and Berliner. Of buzzwords and biZZness It’s been a long time since ‘buzzword’ was a buzzword, nowadays we just let it buzz on past our lips like any other word. …
Three of the most common but stubbornly mysterious letters in the marketing world have to be S, E and O. Everyone, and I mean everyone, has an opinion on it. Blogs on SEO improvement are …
An article contributed by Daniela who is a copy writer, translator, proof reader, and passionate English teacher. She enjoys all aspects of the English language, although her German is quite good as well. Collecting trivia …
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